Privacy Policy

1.Who we are

D M Ferns Ltd operates daisyferns.co.uk. We are responsible for your personal data under UK data protection law.

If you have any questions, you can contact us at [email protected].

2.What data we collect

We may collect and process the following information:

• Your name
• Email address
• Social media handles
• Business information you choose to share
• Any information you provide via contact forms, emails, downloads or enquiries
• Technical data such as IP address, browser type, pages visited and cookies

We only collect what is necessary.

3.How we collect your data

Your data is collected when you:

• Complete a form on the website
• Download a free resource
• Join our email list
• Contact us by email or social media
• Work with us as a client
• Browse the website, via cookies and analytics tools

4.How we use your data

We use your data to:

• Respond to enquiries
• Deliver services and resources
• Send relevant emails and updates
• Improve our website and services
• Manage our business operations

We do not sell your data.

5.Lawful basis for processing

Under UK GDPR, we process your data because:

• You have given consent
• It is necessary to perform a contract
• It is required for legitimate business interests
• We are legally required to do so

6.Email marketing

If you join our email list, you will receive relevant updates, insights and offers.

You can unsubscribe at any time using the link in our emails.

We use reputable third-party email platforms that comply with UK GDPR.

7.Who we share data with

We may share your data with trusted service providers, such as:

• Email marketing platforms
• CRM systems
• Website hosting and analytics providers
• Accounting or legal professionals when required

These providers only access data necessary to perform their services and are required to keep it secure.

8.How we store and protect your data

Your data is stored securely using industry-standard systems. We take reasonable steps to protect your information from loss, misuse or unauthorised access.

9.How long we keep your data

We keep your personal data only for as long as necessary:

• To provide services
• To meet legal or accounting obligations
• For legitimate business purposes

You can request deletion at any time, unless we are legally required to keep it.

10.Your rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent
• Object to processing
• Lodge a complaint with the ICO

To exercise your rights, email [email protected].

11.Cookies

We use cookies to improve website performance and user experience. You can manage or disable cookies through your browser settings.

12.Third-party links

This website may contain links to other websites. We are not responsible for their privacy policies or practices.

13.Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.